ギター弾きの「行政書士開業準備中」

こんにちは、ギター弾きです。

以前に書いたお役立ち情報の続きです。
今回は検索エンジンに特化したお話を書きます。


役に立ったと思われた方はポチお願いします。

前回書いた注意点の中に「印刷物製作の仕事もしている業者」というのがあり、「このタイプの業者はデザインばかり気にして、まったくWebの本質を解っていないので、注文すると痛い目にあいます。」と書きましたが、さてこれはどういう事か。

効果が高くて個人事業主にも手が出せる範囲の広報手段としては「ネットによるもの」、「紙媒体によるもの」が考えられます。
これらはそれぞれ、まったくテクニックが違います。
「紙媒体」によるものは、見た目が命。顧客に対して「まず、読んでもらうことがすべて」という目的から見た目、言い替えればデザインがすべてとなります。
この技術に優れたチラシ・DMなどを専門家的には「当たるチラシ・当たるDM」、「鳴るチラシ・鳴るDM」などと表現します。
とくに紙媒体の場合はキャッチコピーや見た目のビジュアル研究の歴史も長く、相当深いノウハウが蓄積されております。

逆に「ネットによるもの」の場合、検索にかかるかが命。顧客に対して「まず、読んでもらうことがすべて」という目的から、いかに検索エンジンに引っかけるのかがすべてとなります。
そこで紙媒体のデザイナーが、印刷関係で食えなくなってきたから、ホームページに手を出した場合は、意識して、意識せずかはわかりませんが、旧来のやり方で「当たる」「鳴らす」ノウハウを持っているために、ついつい同じやり方でホームページを作成してしまうのです。

つまり、画像でベタベタに固めたページ。派手に煽ったキャッチコピー。目立つことを重視した色使い。季節感や事業のイメージからを意識しすぎた配色などなど
どれもホームページの「読ます」目的からは程遠いものです。
もう少し、研究したマシな場合でさえ、「FALSHを使った動画」を無意味に盛り込みます。尚、これは専門学校などでホームページデザインという仕事に憧れを持って就職した新人等もやってしまう過ちです。

まず、画像ベタベタのページやFLASHなどの動画は検索エンジンに何も認識されません。
人に対して目立つデカイ画像の文字も、目を引く派手な動画も検索エンジンロボットからすれば、すべて「無駄なファイルの一つにすぎない」のです。
また、派手に煽ったキャッチコピーや目立つ色使い、季節感のある色使いなどは、すべてホームページを利用する人の「情報を見つけたい」、「文章を読みたい」という目的にマイナスでしかありません。

次に二大検索エンジン「google」「Yahoo」について
自分でHPを作る場合や、業者に頼む場合も基準にしたいのが、これら二つの検索エンジンは、かなり性質が違うということです。
両方で検索上位に入るのが最上ですが、最近はどちらかは上位だけど、どちらかは上位に来ない
という場合が多々あります。

まず「Yahoo」はそのホームページ運営者の資力に大きく左右されます。
Yahooで上位に来るページはわりと広告費にお金をかけていると考えられます。Yahooの検索エンジンは広告費投入と多くの有力ページとの繋がり（リンク）が影響しやすいからです。
なので、逆にいえば資力の豊富な安定企業を探す場合はYahooが適切でしょう。例えば弁護士事務所を探す場合、現時点では「弁護士ドットコム」が上位に来ます。（弁護士会、Wikipedia除く）
弁護士ドットコムはジャパンネットバンクなどとも提携し、あらゆる提携事務所を使った大規模な業務展開をしている士業界の雄ですから納得できます。

対して「Google」は純粋なSEOとサイト価値に大きく左右されます。
Googleはかなり理念がハッキリしていて、「Googleで検索する人には有益な情報を」というような考えを貫いております。
実際、近年ニセモノSEO業者などが行なった卑怯なSEO対策に警鐘を鳴らし、そのようなモラルに反するページは永久追放するという姿勢を取っています（今後一切検索エンジンに引っかからないようにする）。
当然Ｇｏｏｇｌｅの検索エンジンの特性も「きっちりしたキーワード（ページに深い関係のある言葉）」でSEO対策しており、かつ有益な情報を提供しているサイトを上位表示するという特性があります。
検索エンジンとは同時に膨大なWebページのデータべースでもありますから、「どっかのページに書いてあるような文言、言い回しをパクって作っているWebページ」にはマイナス評価を与えます。
実は僕の事務所のページも同業者にちょこちょこパクられており、それには気付いているのですが、どうせいずれマイナス評価が与えられるだろうから放置しております。
検索エンジンにとってどちらがそれらの文章などを先にアップしたかなどは一目瞭然なのです。
パクった方は早めに修正することをオススメします（笑）

このようにGoogleを検索する場合は「閲覧者にとって有益なサイト」「オリジナリティのあるサイト」「開業したてで資力には乏しいけど、知識を持った事業者」を探すのに適していると言えます。
Googleで弁護士を探すと、現時点では「弁護士（Hatena Lowyer）弁護士に相談する前に知るべきこと」が上位に来ます。確かに有益なサイトですね。
ちなみにその下にはYahooでも上位の「弁護士ドットコム」です。確かにコンテンツとしても充実してますもんね。

我々行政書士もこのような資力、情報性、有益性、オリジナリティをすべて兼ね備えた素晴らしいサイトを運営していかなくてはなりません。
尚、当事務所は資力がそんなに豊富でないこともありますが、ギター弾きや当事務所SEO担当の理念から基本的にはGoogleでのSEO対策のみに的を絞っておりますし、今後の展開も含めて、それでまったく問題ないと思っております。理由等を書くと長すぎますので、機会があれば別の機会に・・・・。


役に立ったと思われた方はポチお願いします。

name：

E-mail：

URL：

comments:


Cookieに登録

http://blog.gyoseihoumu.com/tb.php?53

The rookie magic even affected the referee. They said he enjoyed the fight only the veteran could enjoy. Lots of people said he could so easily dispossess defense personnel, since he had drew. But according to slow motion, the real reason was that his ...

louis vuitton luggage sets louis vuitton authentic louis vuitton dallas jobs at louis vuitton louis vuitton bags macy s louis vuitton outlet sale loui vuitton sale louis Vuitton.

Official Jordan Shoes Outlet Online Store|Buy Jordan Shoes Handbags & Enjoy Jordan Shoes From Now Off Free Shipping.

first look at the poler x nike sb dunk high omsnike free 3.0 flyknit baratasnike mens zoom zoom zoom all court ck skate shoe khaki size 10.5 u.s mens nike air force 1keng盲t nike air max 90 charms trail juoksukeng盲t air max 90 valkoinen keltainen

mens diego valeri 8 portland timbers jerseywomens artevius smith 26 east tennessee state buccaneers jerseywomens marius young 60 richmond spiders jerseymens chris hooks tennessee tech golden eagles jersey

2014 isabel marant sneakers c 6(1) maccosmeticswholesalers mac makeup single brushes c maccosmeticswholesalers mac makeup 10pcs brushes c 1 royaums sneakers women c 128 maccosmeticswholesalers mac makeup 5pcs brushes c 10 maccosmeticswholesaleoutlet ma...

maccosmeticswholesalers mac makeup lipgloss c 15 maccosmeticswholesalers 912 color eyeshadow c 18 31 maccosmeticswholesalers mac makeup 18pcs brushes c 1 maccosmeticswholesaleoutlet mac cosmetic lipgloss c maccosmeticswholesaleoutlet mac makeup 13pcs b...

maccosmeticswholesalers mac loose powder foundation maccosmeticswholesalers mac makeup 4pcs brushes c 10 maccosmeticswholesaleoutlet benefit cosmetics online maccosmeticswholesaleoutlet 912 color eyeshadow c 4 maccosmeticswholesaleoutlet bobbi brown br...

2014 isabel marant sneakers c 6 maccosmeticswholesaleoutlet mac false eyelashes c 7 maccosmeticswholesalers mac makeup 10pcs brushes c 1 maccosmeticswholesalers mac eyeliner gel c 29 balenciaga giant 21 handbags c maccosmeticswholesalers mac eyeliner g...

maccosmeticswholesaleoutlet mac lip balm sale c 10 maccosmeticswholesalers mac makeup 9pcs brushes c 10 maccosmeticswholesaleoutlet benefit cosmetics online maccosmeticswholesaleoutlet mac makeup 13pcs brushes maccosmeticswholesaleoutlet mac cosmetic l...

maccosmeticswholesaleoutlet mac lipstick wholesale c isabel marant sandals c 5 maccosmeticswholesalers mac makeup mascara c 16 maccosmeticswholesaleoutlet mac makeup 12pcs brushes maccosmeticswholesaleoutlet hello kitty series c 8 maccosmeticswholesale...

maccosmeticswholesalers wholesale dior makeup c 1 maccosmeticswholesalers bobbi brown brush c 50 patrick mohr sneakers women c 1 isabel marant boots c 1 maccosmeticswholesaleoutlet mac lipstick wholesale c maccosmeticswholesalers mac makeup 12pcs brush...

maccosmeticswholesaleoutlet mac makeup 32pcs brushes maccosmeticswholesaleoutlet mac makeup 9pcs brushes isabel marant sandals c 5 versace palazzo sneakers women maccosmeticswholesaleoutlet mac cosmetics eyeliner c maccosmeticswholesalers mac makeup bl...

maccosmeticswholesalers mac makeup kit c 39 maccosmeticswholesaleoutlet mac makeup 4pcs brushes maccosmeticswholesaleoutlet mac makeup 16pcs brushes balenciaga sneakers c 7 maccosmeticswholesalers pigments single eyeshadow c maccosmeticswholesaleoutlet...

isabel marant fall 2013 c 4 2014 isabel marant sneakers c 6 maccosmeticswholesaleoutlet mac makeup 13pcs brushes maccosmeticswholesaleoutlet cheap mac makeup bag c 3 maccosmeticswholesaleoutlet mac makeup 18pcs brushes maccosmeticswholesaleoutlet mac c...

maccosmeticswholesaleoutlet mac makeup 18pcs brushes maccosmeticswholesaleoutlet mac cosmetic lipgloss c maccosmeticswholesalers com too faced cosmetics c 48 maccosmeticswholesalers mac makeup 18pcs brushes c 1 maccosmeticswholesaleoutlet wholesale mac...

Buy Cheap Discounted Ray-Ban Sunglasses Online, Brand New Ray-Ban Sunglasses Online, Free and Fast Delivery, Satisfaction Guaranteed.

things are spreadONPut the cost of a $125observe nearly $226 and people will transform away. While you are it true that the quick gladness in a bestpride was greatly damaged

I simply wanted to thank you so much all over again. I'm not certain the things I would have implemented without the type of opinions shared by you concerning such problem. Completely was an absolute intimidating setting in my view, but observing a new...

I precisely had to say thanks all over again. I'm not certain the things I could possibly have done without the type of ideas shared by you over such a industry. It was an absolute difficult concern for me, however , finding out this skilled avenue you...

I not to mention my friends happened to be examining the good tactics from your website while immediately I got a horrible suspicion I never expressed respect to the web blog owner for those tips. My boys were passionate to see all of them and have in...

I'm just commenting to let you be aware of what a helpful experience my wife's daughter had going through your site. She came to find numerous pieces, with the inclusion of what it is like to have a marvelous coaching heart to have the mediocre ones ve...

I intended to create you a very little observation to help thank you yet again for your exceptional views you have featured at this time. This has been quite seriously generous with you to make publicly exactly what many of us could have distributed as...

I as well as my buddies came examining the nice key points from your site and before long came up with a terrible feeling I never expressed respect to the site owner for those secrets. These young boys were definitely certainly stimulated to read throu...

Needed to compose you this bit of note just to thank you very much yet again with your gorgeous principles you have shown on this website. It is simply seriously generous of people like you to deliver freely precisely what most people could possibly ha...

I wanted to post a brief remark in order to say thanks to you for those splendid concepts you are placing at this website. My time-consuming internet look up has at the end of the day been paid with really good concept to share with my friends and cla...

http://www.oakleysunglassesoutlet.uk/ oakley vault

http://www.oakleysunglassesoutlet.uk/ oakley vault

http://www.oakleysunglassesoutlet.us/ oakley vault

http://www.raybansunglass.us/ cheap ray ban sunglasses

http://www.michaelkorsonline.net/ michael kors bags

http://www.ugg.name/ ugg boots

http://www.christianlouboutin.in.net/ cheap christian louboutin online

http://www.louis-vuittonhandbags.net/ louis vuitton handbags

http://www.oakleysunglassesoutlet.uk/ oakley outlet

http://www.coach-outlet.in.net/ coach outlet

http://www.airjordan.cc/ air jordan

http://www.raybansunglass.us/ ray ban sunglasses outlet

http://www.ugg.name/ cheap uggs

http://www.raybansunglass.uk/ cheap ray ban sunglasses

http://www.louis-vuittonhandbags.net/ louis vuitton outlet online

http://www.raybansunglass.uk/ ray ban sunglasses

http://www.ugg.name/ uggs outlet

http://www.ugg.name/ ugg boots

http://www.michaelkorshandbags.net/ michael kors handbags

http://www.airjordan.cc/ jordan shoes

http://www.raybansunglassesoutlet.org/ ray ban sunglasses outlet

A lot of thanks for your entire hard work on this web page. My niece take interest in working on investigation and it's really easy to see why. A lot of people notice all of the dynamic method you provide efficient strategies on the web site and in add...

I intended to compose you a little bit of word to finally thank you very much again with the splendid guidelines you've provided in this article. This has been quite shockingly open-handed with you to present extensively precisely what a lot of people ...

Needed to put you one tiny observation so as to give thanks again about the stunning suggestions you've documented in this case. It has been simply unbelievably open-handed of people like you giving unhampered what a lot of folks might have marketed fo...

Needed to write you the bit of observation to help thank you very much the moment again with the unique pointers you've discussed on this page. It's simply shockingly generous of you to offer extensively precisely what a number of us could have sold fo...

Thank you a lot for providing individuals with remarkably marvellous chance to read from here. It's usually so awesome and stuffed with fun for me personally and my office co-workers to search your website particularly three times in 7 days to read the...

A lot of thanks for all your valuable hard work on this web page. My mum really likes managing investigations and it's simple to grasp why. All of us hear all relating to the compelling form you make very helpful solutions on the web site and therefore...

My wife and i got glad Edward could round up his investigation via the ideas he grabbed through your web site. It is now and again perplexing just to find yourself freely giving instructions which usually most people have been making money from. And ...

I must point out my appreciation for your generosity in support of women who absolutely need help on this area of interest. Your very own commitment to getting the solution around became extraordinarily advantageous and has usually empowered folks like...

I together with my friends came studying the best helpful tips found on your web page and so before long developed an awful feeling I never expressed respect to the web site owner for those strategies. Most of the ladies are actually totally glad to re...

I truly wanted to write down a brief word to be able to say thanks to you for these marvelous ideas you are placing on this site. My long internet search has finally been honored with professional tips to talk about with my company. I would say that mo...

I want to show my thanks to the writer just for bailing me out of this type of instance. As a result of scouting throughout the internet and finding advice which are not pleasant, I was thinking my entire life was done. Being alive minus the answers to...

My wife and i have been very lucky when Albert managed to complete his analysis out of the ideas he gained through the weblog. It is now and again perplexing to just happen to be giving freely ideas some people could have been selling. And we also rec...

I would like to express appreciation to you just for bailing me out of such a condition. Because of searching throughout the the web and coming across tricks which were not productive, I was thinking my entire life was well over. Existing without the ...

Thanks for all your valuable efforts on this web site. My mom take interest in working on research and it's obvious why. All of us notice all about the compelling medium you provide worthwhile guides via the web blog and therefore increase response fro...

I precisely had to say thanks once more. I do not know what I might have achieved without the solutions discussed by you concerning this field. It was a very distressing concern for me, however , looking at the very professional avenue you processed it...

I am only commenting to make you understand what a exceptional experience our princess experienced checking the blog. She came to find numerous issues, with the inclusion of how it is like to possess a marvelous giving mindset to let the others really ...

I precisely needed to say thanks once again. I am not sure what I would've undertaken without those points shared by you on this industry. It became the distressing concern in my position, however , seeing the very specialized avenue you solved the iss...

I wanted to post you one bit of remark so as to thank you once again relating to the great ideas you have discussed on this website. This has been certainly tremendously generous with you to deliver unreservedly all that a few individuals could possibl...

I wish to show my thanks to this writer for bailing me out of this particular difficulty. As a result of surfing through the world-wide-web and obtaining basics that were not helpful, I was thinking my entire life was gone. Living without the presence ...

Buy and sell authentic JordanS online at KATE. Used Jordan Shoes, ED Sunglasses, Gucci Bags at discount prices. Buy authentic designer handbags online

lunettes solaire louis vuitton, sac voyage louis vuitton, louis vuitton montpellier, portefeuille homme louis vuitton pas cher, louis vuitton accessoire, sac alma louis vuitton, vente sac louis vuitton, louis vuitton paris champs elysees, housse de cou...

cheap jordan 4 ukpzqaaub cheap jordan 1 jpomxwbpnvp cheap jordan sc vhwjfzth jordan 11 outlet bcpsvs jordan 14 online ldojlw jordan 6 outlet aqtzhj jordan online zphekiy newest jordan flight nsuehlghfqo Jordans Womens Shoes